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The Journey of Marketing Intelligence: Innovative Digital Strategies for the Age of Artificial Intelligence

Providing participants with a comprehensive understanding of artificial intelligence and its transformative applications in digital marketing.Through theoretical knowledge and practical training, participants will learn how to utilize AI technologies to enhance campaign performance, improve customer targeting, and increase return on investment in marketing strategies.


Course Topics:

  • Understanding artificial intelligence concepts and its applications in marketing. 
  • Key channels and strategies used to promote businesses online. 
  • AI-powered tools and technologies. 
  • Understanding AI programs for customer insights, chatbots, and ad performance tracking. 
  • Social media marketing, content marketing, search engine optimization (SEO), and email marketing. 
  • Using AI to predict customer behavior and personalize marketing strategies. 
  • How to set up paid ads and analyze performance for better results. 
  • Future trends in AI-driven marketing. 
  • Emerging technologies and their impact on the marketing industry.


Course Details:

PRICE : 280 OMR.

Early Registration Discount: Only 224 OMR.

DATE: April 20 - 24, 2025.

TIME: From 3:00 PM to 5:00 PM.

LOCATION: Smart Decision Center.

About Trainer

Specialized Experts Lead Our Success 

Dr. Zahra Al-Habsi

An expert in marketing and academic research with over 14 years of experience.

  • She holds a PhD from Brunel University in London, with a specialized research on managing corporate brands in the context of corporate social responsibility.
  • She was a lecturer at the University of Technology and Applied Sciences, where she contributed to developing academic curricula and guiding students.
  • She also served as the Director of Business Development at the Public Procurement Authority, where she worked on enhancing local added value.
  • With practical experience in marketing and brand building, she previously chaired the Marketing and Industrial Relations Department at the Ministry of Manpower and the University of Technology and Applied Sciences.